Tips in Creating an Effectively Unique Logo
The reason why you’re here is because you eventually realize that for a successful branding of your business or even a new investment, you need to have a particularly good logo. It’s true that making a logo back in the day meant hiring a graphic artist to come up with something that’s professional-looking; but thanks to all sorts of online tools, most of which are free, creating DIY logos no longer requires spending money. All you need to figure out is how to ensure what you come up with is unique to your brand.
Find a Good Online Tool
The first thing you want to do to come up with a unique logo is find the best tool online that will serve as your assistant. You have the option to go for a free online tool or maybe pay a bit for a premium version that’s usually less than $20.
You might have heard so-called experts telling you that you should first determine the right figure or text to put in your logo, but we believe that the shape is more important at least in this stage. The shape needs to be the base of your logo design. Based on it, you will then start playing with the sizes, effects, and colors.
Simple is Better
When it comes to making logos for branding or whatever purpose you have, keeping it simple is always your safest bet. As a matter of fact, it’s a very common mistake for beginners to think about coming up with something very fancy. Truth be told, the only two things you need to spend a lot of time on are the shape and font. By insisting on the use of many colors and fonts, your targeted audience will most likely get confused as to what sort of message you’re trying to convey.
Copying is a Big No
Another very important rule in creating a logo is to make it as original as possible. After all, you should be creating something that’s totally unique. It really doesn’t make sense if you copy a logo or some elements of it because if you, you won’t succeed because consumers will just associate it with the bigger and more popular company that owns the logo you copied.
Be Sure to Think Outside the Box
Lastly, don’t forget to tap the creativity in you by thinking outside the box. As a matter of fact, the very reason why brands fail in creating a unique logo that will stand out from the rest is because they don’t acknowledge the importance of deviating from what’s conventional and common. If you wish to succeed in your very first attempt of creating a logo, you have to be different.