Lessons Learned from Years with Communications

Business Messaging: How it Affects Business Growth

We are at such a time when there are global changes in numerous industries as a result of advancements in the use of mobile devices and applications. When professionals researched about the future of mobile marketing and applications, they came up with findings that showed that it will soon outdo internet marketing by a huge margin. More detailed research demonstrated that a large population across the world of about 5 billion individuals own personal mobile phones, and only about 45 percent have acquired smart ones. Accordingly, messaging has the ability to reach all the 5 billion individuals whereas the internet will only be accessed by a half of this.

While assessing the advantages of mobile messaging, it is impossible to not note is the cheapness of the entire process. Instant deliverability is also a core characteristic that stands out among others. While other methods of passing messages from a business to the clients are slow, SMS is instant and only takes a few seconds. Even so, it is required that businesses relying on SMS marketing to gather numerous telephone numbers of clients to message for it to be helpful.

There is a lot of flexibility associated with business SMS marketing. For example, a business can prepare personalized messages to every customer, or they can create unique message to different groups of customers who have been sorted with their mobile phone numbers. Assuming a business has any offers, it can message its customers who will be notified immediately and can act upon its receival, but communication via newspapers or other means is slow and cannot be used when speed or urgency is of importance.

While most people consider marketing emails as junk mail, SMS are opened and read by almost all recipients. There are not many individuals who snub text messages on their phones. As a result, there is a higher rate of subscriber action when using SMS platforms. In fact, there are businesses that rely on SMS platforms to seek feedback from their customers or the general public, and they always succeed.

There is a general pattern of consumer psychology when it comes to reacting to promotional or informative message from companies. Typically, consumers snub long television adverts, and they do the same when they receive long promotion or informative emails from companies. With SMS, the message sent is short and in most cases limited to 160 characters; hence, it ensures that companies send clear and concise message that will not be snubbed. That said, it is the high time that existing businesses start evaluating the communication and marketing techniques they use so that open up and start acknowledging new methods such as SMS.

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