improving production through effective communication is business communication.examples of aspects included in the business communication are;advertising,consumer behavior,customer relations,marketing,branding,event engagement,employee engagement.
There are various median used for business communication. They include; print media,television,radio, internet,ambient media and the word of mouth.
various colleges and universities acknowledge the importance of including business communication as a unit in their curriculums. business communication play a part in boosting business which I s a main source of income in our society. the good performance of an business organization us of highly contributed by the effective communication between the members.
It is important to know the choice of communication method for effective business communication.web-based communication is one of the communication methods. use of videos in conferencing which is a method allowing interaction of people at different place.Reports which has documentations of the undertakings of each department in the organization. the exchange of ideas is made possible through this reports. use of presentations as another method of communication that is crucial in enhancing results. use of hard copies of reports ,Microsoft PowerPoint are examples of audiovisual materials used in presentations.documented face to face meetings and forum boards are important in the business communication. use of suggestion box is an important component of improving business communication. This is mostly used as an upward communication method because it is used by those employees who may shy from communicating to the management directly when they write a note of their suggestions or complaints and throw it in the suggestion box.
Within an organization there are various direction of communication which enhances effective communication.there is use of top-down communication direction in business communication where there is use of memos,circulars,newsletters,e-mails and others by the managers to the employees. the use of bottom-up direction where the employees communicate to the managers using e-mails,reports,suggestions is used. passing of information among employees of the same department is called horizontal communication. examples of ways used in horizontal communication is through circulars,e-mails,telephones and others. Diagonal communication involves communication between managers of different levels.
more factors to consider in business communication are as follows. face to face communication is a better method of communication because it enhances a personal connection and hence it helps to sell the products and services. the opportunity to see and test the product is important because it helps convince the customer.keep a good eye contact.the correct use of words in e-mails is important.telephone use should be brief .clear,and productive of a positive attitude. listening is a skill required in business communication and hence it is important to listen carefully without interrupting unnecessarily.
business communication is an important aspect of a successful business.